Consider the National Museum of African American History and Culture, where the Walmart Welcome Center leads to the Bill & Melinda Gates Foundation Staircase to the Sweet Home Café “generously supported by Kaiser Permanente.” The nation’s flagship public museum is named for a donor, James Smithson, but it’s more reliant on private-sector partners than ever. for nonprofit and public institutions to depend on private largesse, from Carnegie libraries to museum wings named for various philanthropists. Corporate naming rights are a slightly more recent phenomenon but have thrived in an era of record corporate profits, unparalleled personal wealth, and public-sector retrenchment. The rooftop park on the Salesforce Transit Center (four blocks long, between Mission and Howard and 2nd and Beale Streets) is a spectacular amenity a 5.4 acre.
It has long been the status quo in the U.S. Salesforce Park is one of a number of new public spaces sprouting up throughout the city to accompany its new skyscrapers and its accompanying residents. But when it comes to public transportation, every little bit counts. The Salesforce Transit Center project replaces the Transbay Terminal at First and Mission streets in San Francisco with a modern regional multi-modal transit hub that centralizes the region’s transportation network by accommodating 11 transportation systems under one roof. Salesforce Park is a 5.4-acre rooftop park atop a multimodal transit center in downtown San Francisco, California. It doesn’t seem like much money to put your company’s name on what was billed (in the bid solicitation) as “an inspiring and iconic civic landmark in the heart of a vibrant new downtown.” It’s cheaper than a 30-second Super Bowl ad and just a third of what Levi’s pays to put its name on the San Francisco 49ers’ new stadium in Santa Clara.
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